%0 Journal Article %T Unparticles-Higgs Interplay %A Delgado %A Antonio %A Espinosa %A Jose R. %A Quiros %A Mariano %J High Energy Physics - Phenomenology %D 2007 %I %R 10.1088/1126-6708/2007/10/094 %X We show that scalar unparticles coupled to the Standard Model Higgs at the renormalizable level can have a dramatic impact in the breaking of the electroweak symmetry already at tree level. In particular one can get the proper electroweak scale without the need of a Higgs mass term in the Lagrangian. By studying the mixed unparticle-Higgs propagator and spectral function we also show how unparticles can shift the Higgs mass away from its Standard Model value, \lambda v^2, and influence other Higgs boson properties. Conversely, we study in some detail how electroweak symmetry breaking affects the unparticle sector by breaking its conformal symmetry and generating a mass gap. We also show that, for Higgs masses above that gap, unparticles can increase quite significantly the Higgs width. %U http://arxiv.org/abs/0707.4309