%0 Journal Article
%T Evaluation Method Based on Human Trust Mechanism for Mobile E-commerce Trust<br>基于人类信任机制的移动电子商务信任评估方法
%A FAN Li-jie
%A WANG Su-zhen
%A LIU Wei
%A <br>樊丽杰
%A 王素贞
%A 刘卫
%J 计算机科学
%D 2012
%I 
%X According to the characteristics of mobile ccommerce, after the analysis of the influence factors of Customer's trust, an improved prediction model for trust in mobile e-commerce was built. Then, considering the human cognitive habits, a new mobile ccommerce trust evaluation index system was constructed. Finally, a improved prediction model for mobile e-commerce transaction trust based on improved gray was proposed and verified with rationality and effectiveness.
%K Mobile ccommerce
%K hransaction trust
%K Grey prediction<br>移动电子商务
%K 交易信任
%K 灰色预测
%U http://www.alljournals.cn/get_abstract_url.aspx?pcid=5B3AB970F71A803DEACDC0559115BFCF0A068CD97DD29835&cid=8240383F08CE46C8B05036380D75B607&jid=64A12D73428C8B8DBFB978D04DFEB3C1&aid=1A50AD49C0C9494904FED341C7C0024E&yid=99E9153A83D4CB11&vid=7C3A4C1EE6A45749&iid=CA4FD0336C81A37A&sid=6235172E4DDBA109&eid=1BF66429CDFDEBCD&journal_id=1002-137X&journal_name=计算机科学&referenced_num=0&reference_num=17