%0 Journal Article
%T Advertising Integration System for Internet Virtual Environment<br>面向网络虚拟环境的广告集成系统
%A 冯一洲
%A 张天乐
%A 郭冰鉴
%A 罗璇
%A 梁思毓
%J 计算机系统应用
%D 2010
%I 
%X With the rapid development of Internet technology and application, more and more enterprises start sales advertisement on the Internet. Advertising in the Internet Virtual Environment, as a new form of Internet advertising becomes the focus of market promotion. The ad agency plays a leading role in the existing advertising integration system. The application carrier does not have too much impact in the workflow, which does not fit in the current situation of China. This paper proposes an advertising integration system led by the application carrier, which includes roles of platform agency, application developer, application carrier, ad agency and ad customer. They execute their own tasks, complete the workflow via the cooperation between the ad engine and management platform.
%K Internet virtual environment
%K Internet advertising
%K advertising Integration<br>网络虚拟环境
%K 互联网广告
%K 广告集成
%U http://www.alljournals.cn/get_abstract_url.aspx?pcid=5B3AB970F71A803DEACDC0559115BFCF0A068CD97DD29835&cid=8240383F08CE46C8B05036380D75B607&jid=D4F6864C950C88FFCE5B6C948A639E39&aid=D285BEF3266697DE77D099B2DD7B3F1E&yid=140ECF96957D60B2&vid=2A8D03AD8076A2E3&iid=59906B3B2830C2C5&sid=BCA2697F357F2001&eid=EA389574707BDED3&journal_id=1003-3254&journal_name=计算机系统应用&referenced_num=0&reference_num=7