%0 Journal Article %T Effective strategy to prevent click fraud
一种有效预防点击欺诈的策略 %A YUAN Jian %A ZHANG Jin-song %A MA Liang %A
袁健 %A 张劲松 %A 马良 %J 计算机应用 %D 2009 %I %X The search engine companies and pay-per-click model have been questioned because of click fraud.Click fraud has become one of the major diseases in the online advertising industry.Aiming at the difficulties faced by the online advertising industry,a graphics-based authentication code to prevent click fraud strategy was proposed.The strategy can shield effectively software click fraud similar to the clicker,and shield effectively viewers' unconscious accidental invalid clicks,and reduce significantly the eff... %K pay-per-click %K fraud clicking %K optical character recognition %K adhesion %K verification code
点击付费 %K 点击欺诈 %K 光学字符识别 %K 粘连 %K 验证码 %U http://www.alljournals.cn/get_abstract_url.aspx?pcid=5B3AB970F71A803DEACDC0559115BFCF0A068CD97DD29835&cid=8240383F08CE46C8B05036380D75B607&jid=831E194C147C78FAAFCC50BC7ADD1732&aid=364B17899FE548F4CD0C3F4D8EAA222A&yid=DE12191FBD62783C&vid=771469D9D58C34FF&iid=DF92D298D3FF1E6E&sid=D227C2A170C3A3E4&eid=2326CE64312F50FD&journal_id=1001-9081&journal_name=计算机应用&referenced_num=1&reference_num=10