%0 Journal Article
%T Telecom churn prediction modeling and application based on neural network<br>基于神经网络的电信客户流失预测主题建模及实现
%A TIAN Ling
%A QIU Hui-zhong
%A ZHENG Li-hua
%A <br>田玲
%A 邱会中
%A 郑莉华
%J 计算机应用
%D 2007
%I 
%X Churn management is a major focus of mobile operators to retain subscribers via satisfying their needs under resource constraints. One of the most important tasks is churn prediction. A customer churn prediction model based on neural network was put forward. Choose analysis variable according to expert empirical evaluation, and calculate the weight of analysis variable using neural network, set up customer churn prediction model and predict customer churn. Compared to decision tree and Bayesian network, the attributes closely related to churn degree were abstracted by using two neural networks. The attributes obtained are more favorable for customer detainment.
%K Back Propagation Neural Network (BPNN)
%K Key Performance Indicator (KPI)
%K churn management
%K business intelligent<br>BP神经网络
%K 关键绩效指标
%K 客户流失
%K 商业智能
%U http://www.alljournals.cn/get_abstract_url.aspx?pcid=5B3AB970F71A803DEACDC0559115BFCF0A068CD97DD29835&cid=8240383F08CE46C8B05036380D75B607&jid=831E194C147C78FAAFCC50BC7ADD1732&aid=B20CE420690D3DBFCDABA0EE15702234&yid=A732AF04DDA03BB3&vid=DB817633AA4F79B9&iid=9CF7A0430CBB2DFD&sid=8C9A3015CDCBC3EB&eid=FE285F37AA3F3B9D&journal_id=1001-9081&journal_name=计算机应用&referenced_num=0&reference_num=7