%0 Journal Article
%T A computational trust model based on MAS in E-commerce<br>电子商务环境中一种基于多主体系统的信任模型
%A WANG Ping
%A QIU Jin
%A QIU Yu-hui
%A <br>王平
%A 邱劲
%A 邱玉辉
%J 计算机应用
%D 2007
%I 
%X Some trust problems come into being due to the dynamic and uncertain characteristics of E-commerce. Therefore, a computational trust model based on multi-Agent (MAS) was proposed to deal with the trust relationship in E-commerce. Compared with the present available trust model, this proposed one can deal with the fraud information independently. Meanwhile, aging factor was introduced to evaluate the trust relationship between agents. Simulation experiments demonstrate that the introduction of aging factor and trust precision can help evaluate the trust relationship more efficiently. What's more, the ontological property of trust was also considered in this model.
%K trust
%K Multi-Agent System (MAS)
%K subjective logic
%K confidence
%K reputation<br>信任
%K 多主体系统
%K 主观逻辑
%K 信心
%K 信誉
%K 电子
%K 商务环境
%K 多主体系统
%K 信任模型
%K based
%K trust
%K model
%K 本体性
%K 评估
%K 精确度
%K 模拟实验
%K 退化因子
%K 时间
%K 估价
%K 信息
%K 欺诈
%K 自主处理
%K 信任关系
%K Agent
%K 信任问题
%K 不确定性
%U http://www.alljournals.cn/get_abstract_url.aspx?pcid=5B3AB970F71A803DEACDC0559115BFCF0A068CD97DD29835&cid=8240383F08CE46C8B05036380D75B607&jid=831E194C147C78FAAFCC50BC7ADD1732&aid=14E16CBD27430512A558AD735F1BF2B2&yid=A732AF04DDA03BB3&vid=DB817633AA4F79B9&iid=38B194292C032A66&sid=ED9DF3402785F68D&eid=1A0C7C60D40EFD74&journal_id=1001-9081&journal_name=计算机应用&referenced_num=2&reference_num=14