%0 Journal Article
%T Incentive contract design of reverse supply chain on basis of overconfidence<br>基于过度自信的逆供应链激励机制设计*
%A BAO Xiao-ying
%A HU Ben-yong
%A TANG Xiao-wo
%A <br>包晓英
%A 胡本勇
%A 唐小我
%J 计算机应用研究
%D 2011
%I 
%X Supposed the retailer was overconfident,this paper discussed incentive design on the basis of overconfidence. It analyzed the influences mechanism of overconfidence to incentive contract design including incentive coefficient, return effort level and agency cost with mathematical induction, and based the influences mechanism to design the optimum incentive contract. The results show the overconfidence advanced the valuable and has value on designing reverse supply chain incentive and improving incentive efficiency.
%K overconfidence
%K reverse supply chain
%K return effect level
%K incentive contract<br>过度自信
%K 逆供应链
%K 回收努力水平
%K 激励合同
%U http://www.alljournals.cn/get_abstract_url.aspx?pcid=5B3AB970F71A803DEACDC0559115BFCF0A068CD97DD29835&cid=8240383F08CE46C8B05036380D75B607&jid=A9D9BE08CDC44144BE8B5685705D3AED&aid=49438F68A18A4524A9BD35ECA544268C&yid=9377ED8094509821&vid=D3E34374A0D77D7F&iid=9CF7A0430CBB2DFD&sid=B878311ACFF61122&eid=E73C43C80EC052B2&journal_id=1001-3695&journal_name=计算机应用研究&referenced_num=0&reference_num=8