%0 Journal Article
%T Multimodal-based B2C e-commerce interaction model<br>基于多通道的B2C电子商务交互模型
%A QI Wen-jing
%A LIU Xue
%A <br>戚文静
%A 刘学
%J 计算机应用研究
%D 2009
%I 
%X In B2C e-commerce, an effective human-computer interaction model is an important way to attract customers. This paper proposed a multi modal information based e-commerce interaction model, which integrated vision, hearing and WIMP information together and used virtual reality techniques. In this model, employed virtual shopping environment, customer substitute, shopping guide and 3D exhibiting of merchandise to enhance the experiences of shopping.
%K multimodal
%K HCI
%K VR
%K customer substitute
%K e-commerce<br>多通道
%K 人机交互
%K 虚拟现实
%K 客户替身
%K 电子商务
%U http://www.alljournals.cn/get_abstract_url.aspx?pcid=5B3AB970F71A803DEACDC0559115BFCF0A068CD97DD29835&cid=8240383F08CE46C8B05036380D75B607&jid=A9D9BE08CDC44144BE8B5685705D3AED&aid=BAE4036CE46FBB6C061F8255C10EF40C&yid=DE12191FBD62783C&vid=96C778EE049EE47D&iid=0B39A22176CE99FB&sid=FED67FBA0A707330&eid=9E7C0CB25117E09B&journal_id=1001-3695&journal_name=计算机应用研究&referenced_num=1&reference_num=10