%0 Journal Article
%T One to One Marketing Frame on Internet
网络环境下的一对一营销架构*
%A YANG Yi
%A DONG Da-hai
%A LIU Yu-ming
%A
杨毅
%A 董大海
%A 刘玉明
%J 计算机应用研究
%D 2006
%I
%X The paper mainly introduces the concept of one to one marketing and the virtue of implementing it on Internet. Furthermore, the paper discusses the frame and influencing factors of one to one marketing on Internet.
%K One to One Marketing
%K Customer Knowledge
%K Customer Relationship
%K Data Warehouse
%K Data Mining
一对一营销
%K 顾客知识
%K 顾客关系
%K 数据仓库
%K 数据挖掘
%U http://www.alljournals.cn/get_abstract_url.aspx?pcid=5B3AB970F71A803DEACDC0559115BFCF0A068CD97DD29835&cid=8240383F08CE46C8B05036380D75B607&jid=A9D9BE08CDC44144BE8B5685705D3AED&aid=DC5C5F2FE50DDA59758C4EBA45963A8A&yid=37904DC365DD7266&vid=EA389574707BDED3&iid=0B39A22176CE99FB&sid=8B59EA573021D671&eid=A1266CF37D675CF1&journal_id=1001-3695&journal_name=计算机应用研究&referenced_num=0&reference_num=0