%0 Journal Article
%T Methodological study on development of value scale for tourists'experience in wetland parks<br>湿地公园游客体验价值量表的开发方法——以杭州西溪湿地公园为例
%A WEI Xia
%A PAN Yi-ting
%A <br>魏遐
%A 潘益听
%J 地理研究
%D 2012
%I 
%X As experience economy began to flourish and wetland ecological tourism came into vogue,tourists'experience value of wetland parks has attracted more attention from both academic and practical circles.Investigating the approach to improving the tourists' experience value is an effective way to enhance the competitive strength of wetland parks.Although many scholars have researched structural dimension of the tourists'experience value,the concepts of the tourists'experience value still remain vague and ambiguous,especially the quantitative research of the tourists'experience value,which lacks scientific and reasonable methods for measurements.Therefore,the five steps for developing the value scale have been proposed.Through the methods of item-total correlation,exploratory factor analysis,the confirmatory factor analysis,reliability and validity test,this paper takes Xixi Wetland Park as an empirical object.Seven experience factors that include service,characteristics,education,cost,ecology,trust and concern,together with Wetland Park Tourists'Experience Value Scale(WPTEVAL)which comprises of 26items are developed to provide quantitative tools for the measurement of tourists'experience value.
%K wetland parks
%K tourists'experience value
%K scale development
%K Hangzhou<br>西溪湿地公园
%K 游客体验价值
%K 量表开发
%K 杭州
%U http://www.alljournals.cn/get_abstract_url.aspx?pcid=E62459D214FD64A3C8082E4ED1ABABED5711027BBBDDD35B&cid=869B153A4C6B5B85&jid=C0C75E88BA2EE501C8298896F64A711F&aid=21CB0722CA48644F89B29455720594F1&yid=99E9153A83D4CB11&vid=4AD960B5AD2D111A&iid=B31275AF3241DB2D&sid=F88EF6DD822B0FF5&eid=8FC26EAE44BDA92A&journal_id=1000-0585&journal_name=地理研究&referenced_num=0&reference_num=0