%0 Journal Article
%T A comparative study on foreign and domestic tourists' consumption behavior and preferences in mega-events:A case study of 2010 Shanghai World Expo<br>重大事件游客消费行为及偏好的中外比较研究——以2010上海世博会为例
%A WANG Chao-hui
%A LU Lin
%A XIA Qiao-yun
%A WU Yue
%A WANG Li
%A <br>王朝辉
%A 陆林
%A 夏巧云
%A 吴悦
%A 王莉
%J 地理研究
%D 2012
%I 
%X Based on an analysis of survey and data of 2120 tourists in Shanghai World Expo,the paper makes a research on the mega-event tourists' consumption behavior preferences as well as their industrial influence.The results are shown as follows.(1) The domestic tourists prefered the economic hotels located near the Expo Garden and in the outskirts of Shanghai;while the inbound tourists usually chose star-grade hotels located in the central business district and near the city proper.Price and convenience were the two main factors for both the foreign and domestic tourists to make accommodation decisions.(2) Both the foreign and domestic tourists prefered fast food and the local dishes,and they were mostly concerned about the dishes and the services consumption dimension.The domestic tourists paid more attention to the dishes while the inbound tourists were more concerned about services.(3) The domestic tourists' motivation of buying souvenirs was to keep them as a memory while that of the inbound tourists was to give others as presents.The domestic tourists paid more attention to thematic cultural attribute and the design of the goods;while the inbound tourists paid more attention to commercial dimension attribute and the function utility value of the goods.(4) The city tour area concentration degree of domestic tourists was higher than that of the inbound tourists.Tourists mainly chose the public transportation(in the urban area) to Expo Garden,while the inbound tourists would like to take a taxi.Domestic tourists mainly chose to visit the World Expo Garden at night,while the inbound tourists would like to choose other entertainments.The analysis and comparative study of the World Expo tourists' behaviors and consumption preferences can provide important inspiration and practical instruction for the development of mega-event markets at home and abroad and destination industry construction.
%K mega-event
%K behavior characteristics
%K consumption preference
%K comparative study
%K Shanghai World Expo<br>重大事件
%K 行为特征
%K 消费偏好
%K 比较研究
%K 上海世博会
%U http://www.alljournals.cn/get_abstract_url.aspx?pcid=E62459D214FD64A3C8082E4ED1ABABED5711027BBBDDD35B&cid=869B153A4C6B5B85&jid=C0C75E88BA2EE501C8298896F64A711F&aid=21CB0722CA48644F5AB504AAEB5354FC&yid=99E9153A83D4CB11&vid=4AD960B5AD2D111A&iid=0B39A22176CE99FB&sid=69E4C201C13601F9&eid=F50A8B5513721E1C&journal_id=1000-0585&journal_name=地理研究&referenced_num=0&reference_num=0