%0 Journal Article %T When Atoms Meet Bits: Social Media, the Mobile Web and Augmented Revolution %A Nathan Jurgenson %J Future Internet %D 2012 %I MDPI AG %R 10.3390/fi4010083 %X The rise of mobile phones and social media may come to be historically coupled with a growing atmosphere of dissent that is enveloping much of the globe. The Arab Spring, UK Riots, Occupy and many other protests and so-called ¡°flash-mobs¡± are all massive gatherings of digitally-connected individuals in physical space; and they have recently become the new normal. The primary role of technology in producing this atmosphere has, in part, been to effectively link the on and the offline. The trend to view these as separate spaces, what I call ¡°digital dualism¡±, is faulty. Instead, I argue that the digital and physical enmesh to form an ¡°augmented reality¡±. Linking the power of the digital¨Ccreating and disseminating networked information¨Cwith the power of the physical¨Coccupying geographic space with flesh-and-blood bodies¨Cis an important part of why we have this current flammable atmosphere of augmented revolution. %K augmented reality %K collective action %K mobile phones %K occupy %K protest %K social media %U http://www.mdpi.com/1999-5903/4/1/83