%0 Journal Article
%T Tourist Marketing: A New Approach to Tourist Destination Marketing<br>游客营销——旅游地营销的新途径
%A Liu Nan
%A Wang Lidong
%A <br>刘南
%A 汪立东
%J 浙江大学学报(人文社会科学版)
%D 2008
%I 
%X Tourists as a kind of scarce resource with a significant potential value that have often been ignored in the study of marketing.They disseminate their tourist experience and information on tourist destinations,thereby producing a significant influence on potential tourists' selection of travel and tourist destinations.Promoting tourists to spread tourist information consciously or unconsciously to people around them,tourist marketing reliably and effectively realizes tourist destination marketing with low costs.Tourist marketing,different from traditional tourist destination marketing,has its unique features.It involves many aspects of tourist destinations and it is the reconstruction of various marketing means under a new guiding ideology.Tourist marketing focuses on promoting tourists to spread positive rather than negative tourist information,providing suitable contents for tourists to spread and choosing opinion leaders among tourists for focal marketing.The paradoxical issues of tourists in spreading tourist information,the ethic issues in conducting tourist marketing and the evaluation of marketing performance are also addressed in tourist marketing.
%K tourist marketing
%K tourist destination marketing
%K buzz marketing
%K opinion leader
%K crisis management
%K marketing ethics
%K performance evaluation<br>游客营销
%K 旅游地营销
%K 蜂鸣营销
%K 意见领袖
%K 危机管理
%K 营销道德
%K 绩效评价
%U http://www.alljournals.cn/get_abstract_url.aspx?pcid=01BA20E8BA813E1924CB483152CA50D4FC5BD3CBB47B847F&cid=585D04A2453D8AD5DDFFE8BE5B16E24C&jid=D60DCFE5A8F7BD187924CADC70161E70&aid=1AC0BFA09706553FA9FAE45884FA6625&yid=67289AFF6305E306&vid=16D8618C6164A3ED&iid=B31275AF3241DB2D&sid=B62E0EEFE746E568&journal_id=1008-942X&journal_name=浙江大学学报(人文社会科学版)&referenced_num=0&reference_num=4