%0 Journal Article %T Corporate Social Responsibility: From a Unilateral View to a Multilateral Interaction View
企业社会责任:从单一视角到协同视角 %A JIA Sheng-hua %A ZHENG Hai-dong %A
贾生华 %A 郑海东 %J 浙江大学学报(人文社会科学版) %D 2007 %I %X China has made a great progress in economy and society since the beginning of the reform and opening up.In the market economy system,firms with profit maximization as their premier goal have become a powerful engine of the economy.However,the advancement of the society has not been in pace with the development of the economy.One of the main reasons is the negative externality of firms,such as pollution,when they are pursuing their own interests.Another reason is that information asymmetry between firms and society may lead to possible moral hazards,which can cause the supply of unsafe products and poor working conditions by the firms.These demonstrate that the conflict between firms and society is becoming more prominent.Besides,people's expectation for better human dignity and social justice is rising with their living standards.As a result,corporate social responsibility(CSR) becomes more serious and receives much more attention from both academics and practical business managers in China.The existing research and practice of Corporate Social Responsibility(CSR) are mainly from a unilateral view: from outside of the firm to inside of the firm or the firm itself by governments and society.This view suggests that firms will solve CSR problems under the pressure of governments and society.It does not work in China,however.On the one hand,governments and firms are in the same boat.Governments are reluctant to force firms to take CSR at the expense of their own interests.The accomplishment of government tasks,such as revenues,employment,economic growth,depend on the development of the firms.On the other hand, nongovernmental organizations(NGOs),which stand for the interests of various societal groups or organizations,are too underdeveloped in China to give enough pressure.Therefore,a multilateral interaction view should be adopted in stead of the unilateral view.The former believes that irresponsibility of firms is not a problem of the firms themselves,but of the whole society.The solution of the CSR problem depends on the interaction and cooperation of firms,governments,and NGOs.In fact,the relationships between firms,governments,and NGOs are not in balance in China for the time being.Governments and NGOs are quite active while firms are comparatively passive.The view of multilateral interaction can rectify the imbalance and effectively implement CSR.To shift from the unilateral view to multilateral interaction view,theoretical researches should highlight the motives,behaviors,and mechanisms of firms assuming CSR and introduce stakeholder theory.In practice,the shift can be promoted by the following course of actions:(1) re-examining the situations of firms in China and respecting the interests of them,and striving to put forward a multi-win plan;(2) emphasizing supporting policies to attract firms to assume CSR rather than solely exerting pressures on them;(3) improving the managers' CSR attitude through business training and education;(4) develop %K corporate social responsibility(CSR) %K corporate social performance(CSP) %K stakeholder theory %K multilateral interaction view
企业社会责任 %K 企业社会绩效 %K 利益相关者理论 %K 协同视角 %U http://www.alljournals.cn/get_abstract_url.aspx?pcid=01BA20E8BA813E1924CB483152CA50D4FC5BD3CBB47B847F&cid=585D04A2453D8AD5DDFFE8BE5B16E24C&jid=D60DCFE5A8F7BD187924CADC70161E70&aid=121D0540D15ECD94&yid=A732AF04DDA03BB3&vid=42425781F0B1C26E&iid=0B39A22176CE99FB&sid=9C65ADEB5990B252&eid=117F81797AB182FC&journal_id=1008-942X&journal_name=浙江大学学报(人文社会科学版)&referenced_num=2&reference_num=25