%0 Journal Article
%T Strategic Importance of Targeting in Advertising<br>广告目标对广告运作的策略性指导
%A WEI Jun-|ying
%A <br>卫军英
%J 浙江大学学报(人文社会科学版)
%D 2000
%I 
%X Targeting in advertising consists not only in proposing tasks but also , more importantly, in specifying its strategic guidelines. Targeting in this se nse is both a qualifying and a quantifying process that modifies and describes t he advertising effects.
%K advertising
%K targeting
%K strategies<br>广告目标
%K 指导
%K 广告策略
%U http://www.alljournals.cn/get_abstract_url.aspx?pcid=01BA20E8BA813E1924CB483152CA50D4FC5BD3CBB47B847F&cid=585D04A2453D8AD5DDFFE8BE5B16E24C&jid=D60DCFE5A8F7BD187924CADC70161E70&aid=3EF79C7E5F47A0FD2044D7E6DE317E68&yid=9806D0D4EAA9BED3&vid=340AC2BF8E7AB4FD&iid=E158A972A605785F&sid=BC12EA701C895178&journal_id=1008-942X&journal_name=浙江大学学报(人文社会科学版)&referenced_num=0&reference_num=0