%0 Journal Article
%T ''Green Marketing'': A Noticeable New Trend of International Business<br>''绿色营销'':值得重视的国际商务新潮流
%A ZHAN Xiaodi
%A ZHANG Tiejun
%A <br>张小蒂
%A 张铁军
%J 浙江大学学报(人文社会科学版)
%D 1999
%I 
%X In recent years, there has emerged a new trend of "green marking focussing upon environmental protection,This newtrend has been exerting a strong impact on the traditional way of international marketing and will be in the mainstream of internationalmarketing for the next century,To intensify the resarch on the trend is of great significance for improving the capacity of market-ing and participating in the competition in the world marketplaces. This paper first focuses analysis on the bases on which the newtrend are generated, then discusses the main content and finally offers some suggestions on how China can challenges of the new trend and grasp opporortunities to develop "green markiting".
%K green marketing
%K market failure
%K marks of environment<br>绿色营销
%K 市场失灵
%K 环境标志
%U http://www.alljournals.cn/get_abstract_url.aspx?pcid=01BA20E8BA813E1924CB483152CA50D4FC5BD3CBB47B847F&cid=585D04A2453D8AD5DDFFE8BE5B16E24C&jid=D60DCFE5A8F7BD187924CADC70161E70&aid=13F2F8CF19E8E899ABB70B96C7D0A2EE&yid=B914830F5B1D1078&vid=771469D9D58C34FF&iid=B31275AF3241DB2D&sid=DDD31293A7C7D057&eid=7F5DDA4924737DF5&journal_id=1008-942X&journal_name=浙江大学学报(人文社会科学版)&referenced_num=0&reference_num=0