%0 Journal Article
%T Theoretical Models, Influencing Factors and Coping Strategies of the Persuasion Effect<br>说服效应的理论模型、影响因素与应对策略
%A MA Xiang-Yang
%A XU Fu-Ming
%A WU Xiu-Liang
%A PAN Jing
%A LI Tian
%A <br>马向阳
%A 徐富明
%A 吴修良
%A 潘靖
%A 李甜
%J 心理科学进展
%D 2012
%I 
%X Persuasion effect was defined as a phenomenon that individual changes his attitude and behavioral decision when faced with persuasive information. This phenomenon has important application value and is universal in political elections, consumption and commercial advertising. The dual process model and self-validation hypothesis are two theoretical models of the persuasion effect, namely. The influential factors of persuasion effect include credibility of sources, emotions, message framing, social networks and issue involvement. The effective strategies of persuasion effect contain public commitment and self-control. The deficiencies existing in current research are discussed and the directions for future research on persuasion effect are suggested.
%K persuasion effect
%K the elaboration likelihood model
%K self-validation theory
%K public commitment<br>说服效应
%K 精细可能性模型
%K 自我功效理论
%K 公开承诺
%U http://www.alljournals.cn/get_abstract_url.aspx?pcid=C94E3F05CFD5644C9DAA97BEB9148D4784B6B22E64D84F4E&jid=FAB1670F77CCC8EC7D836E0D41B12069&aid=28538CA98C3000784F77CD06C7EA0316&yid=99E9153A83D4CB11&vid=A04140E723CB732E&iid=94C357A881DFC066&sid=B60458D1AE87BCD1&eid=195767709E606C85&journal_id=1671-3710&journal_name=心理科学进展&referenced_num=0&reference_num=58