%0 Journal Article
%T Impacts of Construal Level on Brand Association and Brand Extension Evaluation<br>解释水平对品牌联想和品牌延伸评估的影响
%A CHAI Jun-Wu
%A ZHAO Guang-Zhi
%A HE Wei
%A <br>柴俊武
%A 赵广志
%A 何伟
%J 心理学报
%D 2011
%I 
%X Construal level theory posits that individuals construct different representations of stimuli in their environments, which vary in terms of the degree of abstraction. Individuals who use more abstract mental models construe stimuli with relatively simple, decontextualized, superordinate, and coherent representations that extract the gist from available information. In contrast, individuals who use concrete mental models construe stimuli with relatively complex, contextualized, subordinate, and incidental re...
%K construal level
%K temporal perspective
%K psychological distance
%K brand association
%K brand extension<br>解释水平
%K 时间距离
%K 心理距离
%K 品牌联想
%K 品牌延伸
%U http://www.alljournals.cn/get_abstract_url.aspx?pcid=C94E3F05CFD5644C9DAA97BEB9148D4784B6B22E64D84F4E&jid=1EE72F392B87F45015B3CA6D9A7AFA6F&aid=28B06A316370C70B7A30AA8B8CD42128&yid=9377ED8094509821&vid=BE33CC7147FEFCA4&iid=0B39A22176CE99FB&sid=A58CF3BAE79427D0&eid=3E0812ED84A7B31D&journal_id=0439-755X&journal_name=心理学报&referenced_num=0&reference_num=0