%0 Journal Article
%T ITEM HIGHLIGHTING INFLUENCE ON VISUAL SEARCHING STRATEGIES Studies of Item Highlighting IN PAGE LAYOUT<br>项目突显方式对视觉搜索策略的影响
%A Hu Fengpei
%A Ge Liezhong
%A Xu Weidan
%A <br>胡凤培
%A 葛列众
%A 徐伟丹
%J 心理学报
%D 2005
%I 
%X Searching strategy is a direct cognitive control process that guides the visual focus to the target object. This study used eye tracking technique, visual searching time, and separation of mouse clicking time. The goal is to understand visual searching, searching strategies, and item highlighting. The conclusions are as follows: (1)In the process of searching item, participants employed different searching strategies, they used directive strategy when provided with item highlighting, used serial search strategy when not provided with item highlighting; (2) When participants employed directive strategy, the percent of the number of first fixation in the first area of interest was less than 58.3%, and when serial strategy was employed, the percent was more than 58.3%; (3)When directive strategy was employed in the process of searching, the number of fixation,scan track and fixation time were salience less than when serial strategy was employed. (4) Participants used directive strategy can salience shorten participants' visual search time, improve visual search performance , but can't shorten the time spending on mouse clicking; (5) Item highlighting changed the visual search strategy, and thus improve the visual search performance.
%K visual search strategy
%K eye movement tracking
%K directive search strategy
%K serial search strategy<br>视觉搜索策略
%K 眼动跟踪技术
%K 导向式搜索策略
%K 序列式搜索策略
%U http://www.alljournals.cn/get_abstract_url.aspx?pcid=C94E3F05CFD5644C9DAA97BEB9148D4784B6B22E64D84F4E&jid=1EE72F392B87F45015B3CA6D9A7AFA6F&aid=DB0CE2F391B3E440&yid=2DD7160C83D0ACED&vid=42425781F0B1C26E&iid=38B194292C032A66&sid=AA5FB09E1F81059E&eid=160561E9A96393DE&journal_id=0439-755X&journal_name=心理学报&referenced_num=0&reference_num=13