%0 Journal Article
%T Theories of Mere Exposure Effect<br>简单暴露效应的理论模型
%A Zhang Lirong
%A Guan Yijie
%A Wang Yong
%A <br>张立荣
%A 管益杰
%A 王詠
%J 心理科学进展
%D 2006
%I 
%X The Mere Exposure Effect (MEE) means the mere exposure of stimulus can arouse positive evaluation. The concept of MEE was firstly defined by Zajonc in 1968. After that, a growing number of researches have been conducted to address this field. This paper introduces the definition of MEE, the studies on the influencing factors, the relationship between the stimulus exposure and affective evaluation, and the theories about MEE. Some problems in the current theoretic research are also discussed.
%K Mere Exposure Effect (MEE)
%K frequency
%K affective response<br>简单暴露效应
%K 频率
%K 情感反应
%U http://www.alljournals.cn/get_abstract_url.aspx?pcid=C94E3F05CFD5644C9DAA97BEB9148D4784B6B22E64D84F4E&jid=FAB1670F77CCC8EC7D836E0D41B12069&aid=B2760C7707354C6D&yid=37904DC365DD7266&vid=F3583C8E78166B9E&iid=B31275AF3241DB2D&sid=796A97DD793AE4A8&eid=AB8B0EE7E1A96CB2&journal_id=1671-3710&journal_name=心理科学进展&referenced_num=1&reference_num=26