%0 Journal Article
%T Impact of Self Concept on the Effectiveness of Different Nostalgia Appeals<br>自我概念对两类怀旧广告诉求有效性的影响
%A CHAI Jun-Wu
%A ZHAO Guang-Zhi
%A Zhang Ze-Lin
%A <br>柴俊武
%A 赵广志
%A 张泽林
%J 心理学报
%D 2011
%I 
%X Nostalgia,a yearning for the past,has become so ubiquitous in the popular culture that it is frequently referred as a nostalgia boom in many public media,and has been a popular research topic.As nostalgia continues to expand in its depth and scope,nostalgia themes are frequently seen in consumer advertising that matches consumers' carving for nostalgia.However,research on nostalgia advertising remains scarce and the communication effectiveness of such ads is not well understood nor do researchers and practi...
%K nostalgia
%K individual nostalgia
%K collective nostalgia
%K independent-self
%K interdependent-self<br>怀旧
%K 个人怀旧
%K 虚拟集体怀旧
%K 独立自我
%K 互依自我
%U http://www.alljournals.cn/get_abstract_url.aspx?pcid=C94E3F05CFD5644C9DAA97BEB9148D4784B6B22E64D84F4E&jid=1EE72F392B87F45015B3CA6D9A7AFA6F&aid=94CDAB9DCE1247A1C0DA164FC49861B2&yid=9377ED8094509821&vid=BE33CC7147FEFCA4&iid=38B194292C032A66&sid=51C74DF6A16DA45B&eid=4AD4BA66429F5627&journal_id=0439-755X&journal_name=心理学报&referenced_num=0&reference_num=0