%0 Journal Article
%T Relationship between Product Classification and Online Shopping Decision-Making Process<br>产品类别与网上购物决策过程的关系
%A Zhang Mo
%A Chen Yiwen
%A <br>张茉
%A 陈毅文
%J 心理科学进展
%D 2006
%I 
%X The article introduced many kinds of product classification schemes. In online shopping environments, the widely applied scheme is classified product into three groups: convenience goods, shopping goods and specialty goods. While in traditional shopping environments, the widely applied scheme is classified product as convenience products, shopping products and specialty products. Most of the findings of the literature supported the hypothesis that the decision-making process including information searching, shopping intention and preference was different, when consumer purchased different types of products on the Internet. Finally, the advice for future research had been given.
%K online shopping
%K product classification
%K shopping intention
%K decision-making process<br>网上购物
%K 产品类别
%K 购物意愿
%K 决策过程
%U http://www.alljournals.cn/get_abstract_url.aspx?pcid=C94E3F05CFD5644C9DAA97BEB9148D4784B6B22E64D84F4E&jid=FAB1670F77CCC8EC7D836E0D41B12069&aid=5F0A2451DD4BF1E4&yid=37904DC365DD7266&vid=F3583C8E78166B9E&iid=38B194292C032A66&sid=DDEED1BDDBFAA8A7&eid=B40AD8FE6FA88DE9&journal_id=1671-3710&journal_name=心理科学进展&referenced_num=0&reference_num=29