%0 Journal Article
%T WHAT MAKES FRAMES WORK?<br>再探框架对风险决策行为的影响
%A Li Shu
%A Fang Yongqing
%A Maria Zhang
%A <br>李纾
%A 房永青
%A 张迅捷
%J 心理学报
%D 2000
%I 
%X An S-shaped value function and a nonlinear weighing function were employed by the prospect theory to explain and predict the framing effect. The choice behaviour under different frames was however simply seen by the equate-to-differentiate model as a choice between the best possible outcomes or a choice between the worst possible outcomes. A "matching" task was designed to re-test some risky problems which had been demonstrated in the author's previous studies to support or to disprove the documented framing effect. It was shown in the present experiment that knowledge of the frame which was used did not permit prediction of option preference, and that the existing evidence in relation to the framing effect could be better accounted for by the equate-to-differentiate strategy (deciding which dimensional difference is to be equated and which is to be differentiated) revealed by the matching results.
%K framing effect
%K prospect theory
%K equate-to-differentiate theory<br>框架效应
%K 期望理论
%K 齐当别理论
%K 风险决策行为
%U http://www.alljournals.cn/get_abstract_url.aspx?pcid=C94E3F05CFD5644C9DAA97BEB9148D4784B6B22E64D84F4E&jid=1EE72F392B87F45015B3CA6D9A7AFA6F&aid=48BBA1D4FDE5EAD2&yid=9806D0D4EAA9BED3&vid=9971A5E270697F23&iid=0B39A22176CE99FB&sid=F8035C8B7D8A4264&eid=D9AE183D3F5C3C75&journal_id=0439-755X&journal_name=心理学报&referenced_num=21&reference_num=11