%0 Journal Article
%T THE EFFECT OF ADVERTISEMENT EXPOSURE AND BRAND MATURITY ON THE MODE OF INFORMATION PROCESSING<br>广告频率和品牌成熟度对信息加工模式的影响
%A Chen Ning
%A <br>陈宁
%J 心理学报
%D 2001
%I 
%X We used the process dissociation procedure to examine consumers' information processing in relation to brand maturity and ad exposure frequency. The results showed that, under the divided-attention condition, mature brands elicited more automatic processing than new brands. The controlled processing did not vary significantly across different brand maturity levels. Under the low-involvement-learning condition, repetition was found to facilitate both automatic and controlled processing. One implication for marketing managers is that, even under a non-attending condition, consumers may retain ad information through automatic processing.
%K advertising
%K exposure frequency
%K brand
%K maturity
%K mode of information processing<br>广告
%K 呈现频率
%K 品牌
%K 成熟度
%K 信息加工
%U http://www.alljournals.cn/get_abstract_url.aspx?pcid=C94E3F05CFD5644C9DAA97BEB9148D4784B6B22E64D84F4E&jid=1EE72F392B87F45015B3CA6D9A7AFA6F&aid=3E21EFAE1B2C9AC8&yid=14E7EF987E4155E6&vid=339D79302DF62549&iid=94C357A881DFC066&sid=8BD23BD67BF01A5C&eid=CB423C9A71560A74&journal_id=0439-755X&journal_name=心理学报&referenced_num=14&reference_num=11