%0 Journal Article
%T THE EFFECT OF REFERENCE POINT ON DECISIONMAKING UNDER RISK<br>风险决策中的参照点效应研究
%A He Guibing Bai Fengxiang
%A <br>何贵兵
%A 白凤祥
%J 心理学报
%D 1997
%I 
%X The effect of reference point on individual and group decision - making under risk were studied based on prospect theory and social decision scheme. 300 subjects were asked to make choice among bets which were different in risk, and then to discuss with others in a three - person group until reaching a consensus . The results showed that, 1) subjects who had recent loss or even experiences prefered riskier bets than those who experienced recent gains in individual decision situation, but there was no difference between GAIN subjects 'preference and EVEN , s, 2) social context had significant effect only on the GAIN subject , s decision, 3) reference point effects were not found in group choice, but majority principle took a role instead.
%K reference point
%K risk decision -making
%K social decision scheme
%K majority principle<br>参照点，风险决策，社会决策范式，多数原则
%U http://www.alljournals.cn/get_abstract_url.aspx?pcid=C94E3F05CFD5644C9DAA97BEB9148D4784B6B22E64D84F4E&jid=1EE72F392B87F45015B3CA6D9A7AFA6F&aid=C7164AA03D9F0CBC119A51B0F2A528BF&yid=5370399DC954B911&vid=340AC2BF8E7AB4FD&iid=0B39A22176CE99FB&sid=4609832E4B5C797B&eid=50BBDFAC8381694B&journal_id=0439-755X&journal_name=心理学报&referenced_num=5&reference_num=0