%0 Journal Article
%T Promoting Unity of Marketing Design Process by Using QFD<br>使用QFD促进营销设计过程的一体化
%A KONG Zao
%A |jie
%A HAO Yong
%A |jing
%A <br>孔造杰
%J 系统工程理论与实践
%D 2001
%I 
%X This paper introduces the basic concept of QFD and HOQ , and formulates the feasibility of the application of QFD to marketing management . A conceptual model and two methods of marketing survey are presented and a procedure design of marketing management using QFD is described.
%K marketing
%K quality function deployment (QFD)
%K house of quality (HOQ)<br>市场营销
%K 质量功能配置
%K 质量屋
%U http://www.alljournals.cn/get_abstract_url.aspx?pcid=01BA20E8BA813E1908F3698710BBFEFEE816345F465FEBA5&cid=962324E222C1AC1D&jid=1D057D9E7CAD6BEE9FA97306E08E48D3&aid=111D6821DE8F6814&yid=14E7EF987E4155E6&vid=659D3B06EBF534A7&iid=94C357A881DFC066&sid=205BE674D84A456D&eid=B0EBA60720995721&journal_id=1000-6788&journal_name=系统工程理论与实践&referenced_num=4&reference_num=7