%0 Journal Article
%T The Impact of Dependence Perceptual Difference on Conflict in Marketing Channels<br>营销渠道中依赖的感知差距对渠道冲突的影响
%A ZHUANG Gui-jun
%A ZHOU Nan
%A ZHOU Xiao-lian
%A <br>庄贵军
%A 周南
%A 周筱莲
%J 系统工程理论与实践
%D 2003
%I 
%X The purpose of this paper is to examine the differences between marketing channel members' perceptions of mutual dependence, and the impact of the differences on conflict in a channel dyad. We found evidence that there are considerable gaps between members' perceptions of dependence, and that the perceptual difference of dependence is positively associated with channel conflict. Implications of the result are discussed.
%K marketing channel
%K dependence
%K conflict
%K management of channel behaviors<br>营销渠道
%K 依赖
%K 冲突
%K 渠道行为管理
%U http://www.alljournals.cn/get_abstract_url.aspx?pcid=01BA20E8BA813E1908F3698710BBFEFEE816345F465FEBA5&cid=962324E222C1AC1D&jid=1D057D9E7CAD6BEE9FA97306E08E48D3&aid=91BD8007EE38E43C&yid=D43C4A19B2EE3C0A&vid=EA389574707BDED3&iid=DF92D298D3FF1E6E&sid=11B4E5CC8CDD3201&eid=95D537AC89B28832&journal_id=1000-6788&journal_name=系统工程理论与实践&referenced_num=8&reference_num=17