%0 Journal Article
%T Marketing Strategic Planning as a Source of Competitive Advantage for Mexican SMEs
%A Francisco R. Rostro
%A Wies aw M. Grudzewski
%J Economics and Organization of Future Enterprise
%D 2008
%I 
%R 10.2478/v10061-008-0003-0
%X SMEs are facing important challenges in the markets due to globalization and its consequences. An analysis of Mexican SMEs general situation is presented as well as a model how to create competitive advantage through market focus.
%U http://versita.metapress.com/content/q5g18j36376l6747/?p=8b9808cd2ca04e4abd7d610999d1eb44&pi=3