%0 Journal Article
%T Cross-border Cultural Tourism in Europe: Drivers for Cross-border Travels for the Performing Arts
%A M¨˘ria Tajt¨˘kov¨˘
%A Janka Kopani ov¨˘
%A Zuzana Francov¨˘
%J Studia commercialia Bratislavensia
%D 2010
%I Versita
%R 10.2478/v10151-010-0004-6
%X The aim of this paper is to examine the drivers for cross-border tourist exchanges between the two closest capitals in Europe - Bratislava (Slovakia) and Vienna (Austria). We focus on the field of cultural tourism in view of the cross-border visits to two major performing arts institutions - the Slovak National Theatre in Bratislava and the Staatsoper in Vienna. The basic question raised by the study is: What makes tourists travel for the performing arts? The paper presents partial results of a bigger research analyzing intercultural differences in perception of cultural products among different audiences.
%K Cultural tourism
%K cross-border visitors
%K performing arts
%K consumer behaviour
%U http://versita.metapress.com/content/g17t7x7255413754/?p=bad8035854ee4dd5b98fa73353523eb5&pi=1