%0 Journal Article
%T Gesti¨®n de las barreras de entrada de la empresa espaŁżola en su proceso de implantaci¨®n en mercados emergentes: los casos de China, Brasil y M¨¦xico
%A Poza
%A Carlos
%A Mateo
%A Patricia
%A Gonzalo
%A Solana
%J Revista EAN
%D 2012
%I Scientific Electronic Library Online
%X the aim of this paper is to analyze the entry strategy of spanish companies into the market, companies which have followed an implementation process in some emerging countries such as china, brazil and m¨¦xico. for this reason, a bibliographic revision has been made to determine internationalization methods as well as a field work based on polis applied to spanish company executives that are implementing them in their developing economies. after that, a descriptive data analysis has been made. the outcomes of this research suggest that china and brazil have more big entry barriers than m¨¦xico for spanish firms, and also these huge difficulties are reflected through the market entry method. in the first two former cases, joint ventures are usually applied, and in the other case, the establishment of subsidiaries is preferably applied.
%K market strategies
%K economic globalization
%K export.
%U http://www.scielo.org.co/scielo.php?script=sci_abstract&pid=S0120-81602012000200011&lng=en&nrm=iso&tlng=en