%0 Journal Article
%T Leer e interpretar la imagen para traducir
%A Yuste Fr¨ªas
%A Jos¨¦
%J Trabalhos em Lingu¨ªstica Aplicada
%D 2011
%I UNICAMP
%R 10.1590/S0103-18132011000200003
%X from the translatological standpoint of paratranslation, images can ben considered in translation as iconic paratexts whose symbolic reading and interpretation call for a certain methodological and paratranslational discipline regarding the creation and development of the translator's perspective. based on two different corpora, -on the one hand the sketchs of would-be "pictograms" by xunta de galicia, on the other, the "new faces" of kinder chocolate boxes- jos¨¦ yuste fr¨ªas shows in this paper that images in translation are not universal. manipulation of images entails not only symbolic implications, but also ideological, political, social and cultural questions that have a key import in the final presentation of the products of translation.
%K image
%K symbol
%K colours
%K paratextuality
%K paratranslation
%K advertising
%K psti.
%U http://www.scielo.br/scielo.php?script=sci_abstract&pid=S0103-18132011000200003&lng=en&nrm=iso&tlng=en