%0 Journal Article
%T A nova competitividade da ind¨˛stria e o novo empresariado: uma hip¨®tese de trabalho
%A Arbix
%A Glauco
%A De Negri
%A JoŁżo Alberto
%J SŁżo Paulo em Perspectiva
%D 2005
%I Scientific Electronic Library Online
%R 10.1590/S0102-88392005000200002
%X this paper argues that current competitiveness of the brazilian industry is supported by a new entrepreneurial view, which emerged after the opening up of the economy. the argument is based on five focal points: companies' strategy based on innovation and product differentiation; organizational restructuring; companies' efforts to fit international product patterns by technological innovation; innovation is improving export performance of the firms; firms that are basing their internationalization process on technological innovation.
%K technological innovation
%K brazilian industry.
%U http://www.scielo.br/scielo.php?script=sci_abstract&pid=S0102-88392005000200002&lng=en&nrm=iso&tlng=en