%0 Journal Article %T Tecnolog¨ªas culturales, entornos comunicacionales y la reconfiguraci¨®n del sujeto %A Hern¨¢ndez Chirino %A Mario Enrique %A Arciga Zavala %A Blanca Estela %A Garc¨ªa Mart¨ªnez %A Ver¨®nica %J Sin¨¦ctica %D 2010 %I Instituto Tecnol¨®gico y de Estudios Superiores de Occidente %X this paper highlights the conceptualization of new technologies such as technoculture. this permits to underscore what is known as communicative texture of modern and postmodern culture, in order to illustrate and consider its implications. this work presents the genesis and development of new and emerging media environment, which is referred to as: hyper-mediatic territories. we provide a deeper comprehension of how these technocultural changes can be routed to recognize other forms of reconfiguration of subjectivity, and how they are related to a new social epistemology. %U http://www.scielo.org.mx/scielo.php?script=sci_abstract&pid=S1665-109X2010000100004&lng=en&nrm=iso&tlng=en