%0 Journal Article %T Actualidad y desaf¨ªos de la comunicaci¨®n para el cambio social Formaci¨®n y requerimientos de los profesionales de la comunicaci¨®n %A MU£¿OZ-NAVARRO %A ANTONIETA %A DEL VALLE ROJAS %A CARLOS %J Signo y Pensamiento %D 2011 %I Pontificia Universidad Javeriana %X the main purpose of this paper is to take the postulates of communication for social change as a reference and, within this framework, proceed with a critical reflection on the education received by social communicators in chile; from here, we venture a new theoretical and methodological proposal whereby tools for curricular design are presented in order to offer students an adequate socio-cultural context vis-¨¤-vis communication. in praxeological terms, in chile, and in spite of the fact that the country has important historical references, communication for social change, communication for development, and/or participative and alternative communication are still in want in most educational spaces. %K communication for social change %K communication for development %K participative communication %K development %K mapuche/communicators conflict %K professional of signallers -- chile %K social change -- chile %K mapuche conflict --chile. %U http://www.scielo.org.co/scielo.php?script=sci_abstract&pid=S0120-48232011000100014&lng=en&nrm=iso&tlng=en