%0 Journal Article %T Los ayoreos aterrorizados: Una revisi¨®n del concepto de puy¨¢k en B¨®rmida y una relectura de Sebag %A Otaegui %A Alfonso %J Runa %D 2011 %I Scientific Electronic Library Online %X this paper presents a revision of a particular characterization of the ayore indians from northern chaco. the general description made by b¨®rmida and his research team has been severely criticized by other authors. his well known picture of the ayorean as a "culture of fear and death" is based primarily on the concept of puy¨¢k (¡®forbidden') and its alleged overwhelming presence. in this paper we analyze this idea and its consequences in everyday life, taking into account our fieldwork experience. we also consider lucien sebag, another anthropologist who did research among the ayore and who portrays a very different perspective. we compare sebag and b¨®rmida -each of which present a very different picture of the ayorean everyday life- and we point out which of their ideas we believe are more useful to understand the thought and everyday life of these people of northern chaco. %K ayore indians %K puy¨¢k %K observation %K freewill %K distribution of knowledge. %U http://www.scielo.org.ar/scielo.php?script=sci_abstract&pid=S1851-96282011000100001&lng=en&nrm=iso&tlng=en