%0 Journal Article %T EL SECRETO DE MI ¨¦XITO: PARTE II. LOS CAMINOS A VALPARA¨ªSO EN 2009 %A GIANNINI %A PILAR %A BAHAMONDE %A H¨¦CTOR %A LUNA %A JUAN PABLO %A L¨®PEZ %A RODOLFO %A ORD¨®£¿EZ ASTETE %A MART¨ªN %A RECART %A GONZALO %J Revista de ciencia pol¨ªtica (Santiago) %D 2011 %I Scientific Electronic Library Online %X in this research note we present the characteristics of twenty-six congressional electoral campaigns during the 2009 chilean national elections and then use them to create a typology of campaign typesfor incumbents and challengers. the evidence was collected through participant observation and in-depth interviewing with key actors in each district. the statistical and boolean analysis of these data yields the following results: different campaign profiles exist among incumbents and challengers; incumbents are the most successful candidates; higher amounts ofelectoral expenses increase the odds to win the district's seat; there is a generalized decrease in the use of party-symbols in campaigns. %K chilean congressional elections 2009 %K electoral campaigns %K incumbents %K challengers %K electoral expenses %K congress. %U http://www.scielo.cl/scielo.php?script=sci_abstract&pid=S0718-090X2011000200007&lng=en&nrm=iso&tlng=en