%0 Journal Article
%T The Effect of How Outcomes Are Framed on Decisions about Whether to Take Antihypertensive Medication: A Randomized Trial
%A Cheryl L. L. Carling
%A Doris Tove Kristoffersen
%A Andrew D. Oxman
%A Signe Flottorp
%A Atle Fretheim
%A Holger J. Sch¨¹nemann
%A Elie A. Akl
%A Jeph Herrin
%A Thomas D. MacKenzie
%A Victor M. Montori
%J PLOS ONE
%D 2012
%I Public Library of Science (PLoS)
%R 10.1371/journal.pone.0009469
%X We conducted an Internet-based randomized trial comparing three valence framing presentations of the benefits of antihypertensive medication in preventing cardiovascular disease (CVD) for people with newly diagnosed hypertension to determine which framing presentation resulted in choices most consistent with participants' values.
%U http://www.plosone.org/article/info%3Adoi%2F10.1371%2Fjournal.pone.0009469