%0 Journal Article %T Transferencia de tecnolog¨ªa: consideraciones y desaf¨ªos en escenarios de globalizaci¨®n %A Vel¨¢squez %A Luis Alexis %J Revista Venezolana de Gerencia %D 2010 %I Universidad del Zulia %X technology transfer processes imply, first, taking advantage of people£¿s innovations and second, becoming aware of current technologies, incorporating added value and, eventually, proposing potential alternatives that could be commercialized. this article examines these concepts, considering the impact of contemporary global scenarios on these processes. a qualitative methodology was applied. further to the bibliographical and documental review, academic contributions coming from discussion groups involving postgraduate students and collaborators, mostly on technology transfer and the knowledge management domain, have been a significant support to this investigation. an analysis of the evolution and consequences of globalization on our cultures is carried out, identifying critical areas, focused mainly, though not exclusively, on the communication and information technology arena. as a result of this research, it was found that it is crucial to consider new economic realities coming from increasingly collaborative markets that require a new sort of global leadership in order to develop and transfer new technology. %K technology transfer %K globalization %K cutting-edge technologies. %U http://www.scielo.org.ve/scielo.php?script=sci_abstract&pid=S1315-99842010000300005&lng=en&nrm=iso&tlng=en