%0 Journal Article
%T CARACTERIZACI車N DE LA POBREZA OCULTA Y SU EFECTO EN LA SOSTENIBILIDAD ECON車MICA DE LAS PEQUEˋAS Y MEDIANAS EMPRESAS DE LA LOCALIDAD DE USAQU谷N (BOGOT芍 - COLOMBIA)
%A MENDOZA TORRES
%A MARTHA RUTH
%A TARAZONA MORALES
%A ORLANDO
%A DUQUE VARGAS
%A LUCERO
%J Revista Facultad de Ciencias Econ車micas: Investigaci車n y Reflexi車n
%D 2011
%I Universidad Militar Nueva Granada
%X the purpose of this article is to show the results of a research made in usaqu谷n locality, in which hidden poverty or household impoverishment of medium and high class was characterized, this phenomenon has generated changes in buying and consumption, habits producing different types of impact on economic sustainability of sector's small companies. in this situation, companies have developed adaptive strategies to preserve their income and benefit such as: new services development, complementation of product portfolio and serve to different client profiles, in order to achieve responding to changing demand requirements of goods and services, in order to guarantee their economic sustainability. for such effect, the triangulation proposed by okuda & g車mez (2005) was used, which combines qualitative and quantitative methods.
%K hidden poverty
%K socioeconomic status
%K small and medium companies
%K economic sustainability.
%U http://www.scielo.org.co/scielo.php?script=sci_abstract&pid=S0121-68052011000200009&lng=en&nrm=iso&tlng=en