%0 Journal Article %T El oficio alfarero de Tlayacapan, Morelos: un legado familiar de saberes t¨Ścnicos y organizativos %A Moctezuma Yano %A Patricia %J Relaciones (Zamora) %D 2010 %I Colegio de Michoacan %X an occupational tradition persists through time and in the collective memory of its creators thanks to several factors. in the case of pottery production in tlayacapan, two elements stand out: first, the importance of specific norms related to social organization -residence, descent and succession- and the learning and continuity of this f orm of artesanal production; and, second, but closely interwoven with the first, a series of technical and work-related changes that are occurring as a result of the emergence of a new form of local ceramic production, ornamental figures. the outcome: traditional products now coexist with new decorative pieces, providing artisans with two types of pottery and two ways of preserving and developing their craft. %K artesanal identity %K occupational legacy %K technical and commercial development %K pottery production. %U http://www.scielo.org.mx/scielo.php?script=sci_abstract&pid=S0185-39292010000100008&lng=en&nrm=iso&tlng=en