%0 Journal Article %T Comportamiento alimentario y perfil de consumo de los sonorenses: el caso de las comidas internacionales %A Sandoval Godoy %A Sergio A. %A Camarena G¨Žmez %A Dena M. %J Regi¨Žn y sociedad %D 2011 %I El Colegio de Sonora %X in recent years, sonora's population has experienced changes in eating habits as new types of food, such as so-called international food, have been gradually introduced into the local diet. the intensity with which these foods have burst into modern daily life has motivated a significant number of consumers to include them in their diet. this paper presents a detailed analysis of the attitudes, habits and preferences that consumers in sonora express regarding international food. after descriptive, multivariate analysis and associations between variables, a consumer profile is identified, which allows extraction of relevant information for evaluating likelihood of consumption. %K international food %K sonoran consumers %K eating habits. %U http://www.scielo.org.mx/scielo.php?script=sci_abstract&pid=S1870-39252011000100008&lng=en&nrm=iso&tlng=en