This research investigates the interplay between transformational leadership and organizational culture within digital marketing teams, e-commerce platforms, and advertising agencies. Employing a thematic qualitative methodology, the study analyzes existing literature to identify recurring themes and patterns. Findings suggest that transformational leadership fosters a culture of innovation, adaptability, and collaboration, which are crucial for success in the digital landscape. The paper concludes by discussing the implications of these findings for leadership practices and organizational development in the digital age.
Cite this paper
Bakar, A. and Wang, H. (2025). Transformational Leadership and Organizational Culture in Digital Marketing Teams: Impacts on E-Commerce and Ad Agencies in the Digital Age. Open Access Library Journal, 12, e14183. doi: http://dx.doi.org/10.4236/oalib.1114183.
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