Research on the Ningbo Model of “Common Prosperity Workshop” through E-Commerce Live Streaming under the Background of Common Prosperity

As the core pursuit of socialism with Chinese characteristics, the path to achieving common prosperity has been innovatively explored and practiced in the field of e-commerce live streaming. This essay delves into the development path of the “Common Prosperity Workshop” through e-commerce live streaming in Ningbo, Zhejiang Province. From the macro perspectives of rural revitalization and common prosperity, combined with cutting-edge theories of e-commerce live streaming, this essay elaborates on the development overview, refined operation models and strategies of Ningbo’s “Common Prosperity Workshop”. Taking Cixi City as an example, it show-cases the specific practices and innovative achievements of this model in aspects of in-depth development of characteristic industries, the construction of branding strategies, and the establishment of talentled mechanisms. Through rigorous field research and in-depth case analysis, this essay explores the operational mechanisms, economic benefits, and multi-dimensional challenges faced by the “Common Prosperity Workshop” during its development. The research results indicate that “Common Prosperity Workshop” through e-commerce live streaming has achieved remarkable results in Ningbo, but also faces challenges. This essay further proposes targeted countermeasures and suggestions, aiming to provide valuable references for other regions and promote the in-depth realization of the goal of common prosperity nationwide.