The development of new media has brought a series of challenges to the inher-itance of traditional culture. As an important part of rural revitalization, the inheritance and development of excellent traditional culture is of great significance. Through literature investigation, questionnaire survey and other re-search methods, this topic takes the sericulture culture of Yunlong Village in Haining City as the research object, to understand the development status of local sericulture culture, and points out the existing problems in rural revitalization, such as the decline of sericulture development, the aging of inheritance groups, and the unification of inheritance channels. In this regard, this research group takes breaking through the barriers to the development of sericulture in Yunlong Village, explores the connection between the era of convergence me-dia and the development of sericulture in Yunlong Village, and studies the in-novative way of combining traditional sericulture with modern media tech-nology.
Cite this paper
Zhang, X. , Dong, Y. , Ni, Y. and Fang, L. (2024). Research on Sericulture Inheritance and Revitalization Strategy in Yunlong Village, Haining City, in the Era of Convergent Media. Open Access Library Journal, 11, e1529. doi: http://dx.doi.org/10.4236/oalib.1111529.
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