Development of Small and Family Hotels on the Example of Hotel Adria

The hotel is an institution where guests are primarily provided with accommodation services, and depending on the type and purpose of the facility, food and beverage services and other characteristic services can also be provided. Small family hotels are the backbone of the total tourist offer of the Republic of Croatia, in which 400 small family hotels currently operate, which is 10 percent of the total hotel capacity. Although they are an important segment of the tourist offer, they are not nearly as represented as in neighboring countries. The advantages and disadvantages of small family hotels are explained in the example of the Adria Hotel. Hotel Adria is a small family hotel in Kaštel Štafilić, only 200 meters from the beach and 1.5 kilo-meters from Split Airport. It was opened in the early 2000s, at the time of the opening of many family hotels, and is one of the first members of the National Association of Family and Small Hotels founded in 2004. It has a total of 30 beds in homely and air-conditioned rooms that guarantee a quality holiday. The problem of the development of small family hotels in Croatia is presented in the example of the Adria Hotel.