The Measurement Of Service Orientation Levels Of The Tourist Guides in Nev？ehir Region

The aim of this study is to determine the levels of service orientation of tourist guides in Nev？ehir Region. For this purpose, descriptive statistics, T-tests and ANOVA of the demographic characteristics of the guides were included in the scale average of the service orientation scale. Previously developed scales were used to measure the service orientation levels of the guides. Convenience sampling was preferred as a method of sampling and active guides attached to the Chamber of Guides in Nev？ehir were included in the scope of the research. The data were collected by survey technique. As a result of the study, it was determined that the guides were generally inclined to serve and the level of service orientation differed from according to age, whether or not they were dependent on the agency, sex and professional experience.