%0 Journal Article
%T Pr¨¢ticas discursivas na constru£¿£¿o de uma gastronomia polif£¿nica
%A Murta
%A Ivana Benevides Dutra
%A Souza
%A Mariana Mayumi Pereira de
%A Carrieri
%A Alexandre de P¨¢dua
%J RAM. Revista de Administra£¿£¿o Mackenzie
%D 2010
%I Scientific Electronic Library Online
%R 10.1590/S1678-69712010000100003
%X in this paper, we aimed to contextualize the gastronomic development and changes in spatial meanings, considering the tactics and strategies involved in this process. the everyday practices reconstruct continuously the culinary meanings and, in the case of the district of macacos, a city in the state of minas gerais, 30 km from belo horizonte, we observed that a mosaic of gastronomic offers reflects the everyday practices and projects certain identity of the district to tourists. macacos became a regional gastronomic pole or route at the end of twentieth century, but it has already developed a lot in this sector and counts on several restaurants of regional and international food. in this context, we wanted to know: how gastronomic strategies and tactics are built in macacos? in order to answer this question, we analyzed documents, the restaurants' menu and we interviewed the restaurants' owners and employees. by the end, we found out that polyphony was the strategy in all gastronomic activities in macacos. however, we observed a differentiation associated to the restaurant owners' origin: the entrepreneurs from macacos tended to work with regional food and the entrepreneurs from outside the district tended to work with what they classified as "international food". in the coexistence of typical and exotic, polyphony and pictoriality are relevant practices.
%K strategic practices
%K discursive practices
%K polyphonic gastronomy
%K tourism
%K spatial dynamics.
%U http://www.scielo.br/scielo.php?script=sci_abstract&pid=S1678-69712010000100003&lng=en&nrm=iso&tlng=en