%0 Journal Article %T Prioridades competitivas para la industria de la confecci¨Žn: Estudio de caso %A Sarache Castro %A William Ariel %A Castrill¨Žn %A Omar Danilo %A Giraldo %A Jaime Alberto %J Cuadernos de Administraci¨Žn %D 2011 %I Pontificia Universidad Javeriana %X the market demands that industry should define priorities and strategies to satisfy their customers' needs. this article constructs and applies a multi-criterion procedure for the maquila industry to define priorities from the standpoint of its customers, the major clothing brands in the us market: and it constructs an indicator to determine its position in the maquila market. finally, it presents the results of a pilot study of 18 colombian maquila businesses. %K operations strategy %K competitive priorities %K experts' methods %K maquila industry. %U http://www.scielo.org.co/scielo.php?script=sci_abstract&pid=S0120-35922011000200005&lng=en&nrm=iso&tlng=en