%0 Journal Article
%T Uso racional de medicamentos: La automedicaci¨®n como consecuencia de la publicidad
%A Aguzzi
%A Alejandra
%A Virga
%A Carolina
%J Archivos Venezolanos de Farmacolog¨ªa y Terap¨¦utica
%D 2009
%I Scientific Electronic Library Online
%X the cost in pharmaceutical products comes anywhere in the world growing from remarkable form and esteem that is a tendency that increases. the publicity goes, more and more, to the incitaci¨®n of the drug consumption of free sale; generating realistic expectations little on the benefits of the medication and one it demands unsuitable of this one. a problem difficult to approach and to solve. patients, social professionals of the health and works we must work altogether to implement measures with the purpose of maximizing a positive aspect of the publicity, increasing the use of the medicines from which they would benefit more probably, and simultaneously to diminish risks.
%K medicine publicity
%K rational medicine use.
%U http://www.scielo.org.ve/scielo.php?script=sci_abstract&pid=S0798-02642009000100006&lng=en&nrm=iso&tlng=en