%0 Journal Article %T Imagem e tecnologias visuais em pesquisa social: tend¨ºncias e desafios %A Campos %A Ricardo %J An¨¢lise Social %D 2011 %I Instituto de Ci¨ºncias Sociais da Universidade de Lisboa %X the use of visual technologies in social research has a lasting and turbulent history. the invention of photography, and later of cinema, marked the beginning of a relationship that promised to be long and fruitful, but was, instead, greatly affected by positivist rigors and by academia£¿s logocentrism. however, in the last decades, we can point to an evident visual drive, revealing a greater dialogue between the social sciences and the image, forcing the re-evaluation of paradigms and procedures. in this article we look at the present state of this association, as well as the possibilities and challenges presented by recent technological innovations. %K visual methodologies %K visual anthropology %K image %K ethnography. %U http://www.scielo.gpeari.mctes.pt/scielo.php?script=sci_abstract&pid=S0003-25732011000200003&lng=en&nrm=iso&tlng=en